Havas, the Guardian, British govt. blacklist Google, YouTube for 'unacceptable' ad placements

Havas, the Guardian, British govt. blacklist Google, YouTube for 'unacceptable' ad placements

Havas, the Guardian, British govt. blacklist Google, YouTube for 'unacceptable' ad placements

"We have placed a temporary restriction on our YouTube advertising pending reassurances from Google that government messages can be delivered in a safe and appropriate way", the spokeswoman said.

The UK government has summoned Google to explain why taxpayer funded-advertising was allowed to roll on videos by "rape apologists, anti-Semites, and banned hate preachers".

Google is scrambling to respond to criticism of its advertising policies after a wave of British media outlets-including The Guardian and the BBC-pulled their business from both Google and YouTube because their ads were appearing next to offensive content.

Havas Worldwide is pulling all of its United Kingdom advertising spend from Google and Google's YouTube video portal as it seeks to establish a tighter safety net for its brand clients, according to a report in The Guardian.

"Our position will remain until we are confident in the YouTube platform and Google Display Network's ability to deliver the standards we and our clients expect".

The Guardian said it would be withdrawing its advertising until Google could provide guarantees that the ad misplacement wouldn't happen in future.

A week ago, at the IPA's Festival of British Advertising in London, WPP CEO Martin Sorrell told Harris that Google needs to "step up and take responsibility" for bad media on its platform that endangers brand credibility and image.

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The move from the United Kingdom officials comes after an investigation by The Times, which found extremists were making money off of government adverts funded by taxpayers.

United Kingdom government ads, as well as those for major brands like L'Oréal, have been embedded in hate videos on YouTube, reports the Times.

The UK government as well as popular UK media such as The Guardian and the BBC have removed their ads from YouTube amidst concerns that they are appearing next to extremist videos. "We're committed to doing better, and will make changes to our policies and brand controls for advertisers", the statement continued.

A senior Google executive in the United Kingdom acknowledged the controversy in a blog post on Friday, saying the company does its best to ensure that client ads aren't published alongside offensive content. Despite this, Harris wrote in the blog post, "we don't always get it right". Google's automated network had ben placing the ads against "inappropriate" material which meant that Google and the extremists were profiting from the public purse.

In addition to former Klan leader Duke, the ads were used alongside content from far-right party Britain First and an organization of Polish nationalists, as well as a smattering of religious extremists and controversial hate preachers. It will not pull investment from Google Search ads which are verified.

The Guardian and Sainsbury's said that Google's actions were unacceptable.

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