Amazon Tests Grocery Pickup Service In Seattle

Orders can be prepared in as little as 15 minutes and the order will be dropped in the trunk of your vehicle when it's ready.

The stores in Seattle's SODO and Ballard neighborhoods are free to use, with no minimum orders.

Given Amazon has already opened its own book shops in several cities across the United States, this doesn't seem like such a far off reality.

A Wall Street Journal report says the online retailer will delay the opening of the Amazon Go store because the store's technology is having problems when tracking a large numbers of people. They cater to consumers' existing shopping habits, help establish Amazon as a grocery brand, and nudge them toward making more of their food purchases online.

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AmazonFresh Pickup is the company's way of getting a foothold in "click and collect" groceries so it can expand in the $800 billion United States grocery market, where it's been slow to grow. "Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go?"

Amazon Go is a single storefront amid the online retail giant's vast effort to reshape the grocery business and compete with the likes of Walmart. Some publications previous year reported Amazon is already considering opening 2,000 grocery locations, four times the number of Trader Joe's markets. As per the report, the company is mulling to open physical stores for items such as furniture that are usually bought by people after getting their feel in person. Self-checkout is also available at the register via the Amazon App. They tend to have less selection but offer a nice browsing experience. It's already available in many USA cities, and Amazon is also testing several futuristic options for Fresh, including drive-in grocery pickup centers in Seattle's Ballard neighborhood where shoppers have online orders loaded into their cars.

"I believe this will be a piloted year but I believe over the next five years we're going got see Amazon Go grocery stories popping up all over the country, especially in areas with lots of Millennial, high-earning consumers".

Grocery delivery services such as Instacart and others don't work for everyone. Until then, retailers can keep telling themselves something they haven't been able to say about Amazon in a long time: "Told ya so".

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