Truecaller Joins Hands With Google to Introduce Video Calling Feature
With an aim to provide quick and easy payment methods to mobile phone users in India, homegrown private sector bank ICICI Bank on Tuesday in partnership with Truecaller has introduced UPI-based mobile payment service called "Truecaller Pay" in New Delhi. And apart from the launch, the company also announced its tie-up with Google to integrate its video-calling app; Google Duo. This new feature will roll out in the coming months for Android and iOS. Initially, it will be a permission-based service, which means that the app has to ask the user if he or she would like to share certain details with the public.
A new service called Truecaller Pay, where Android users in India can now send or receive money securely over their mobile phone, thanks to a new partnership with ICICI Bank. "Video calling should work for everybody, regardless of what platform they are on".
The announcement was first made by Amit Fulay, who is India head, Google Duo.
Shop/business owners can also send receipts through the app, Alan Mamedi, Chief Executive Officer and co-founder, Truecaller, told BusinessLine.
Unlike the pre-defined messages that users can quickly send to their friends when they receive a call on Android and iPhone, Truecaller's flash messaging requires you to go to the app and send the message even when the person you want to send the message to isn't calling you.
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For Indian Truecaller app users, there are two new feature additions.
On a related note, if you're confused about Google's messaging app strategy, well, you're not the only one, as the company now offers Duo, Allo, Hangouts, and Messenger.
Truecaller has also announced partnership with ICICI Bank for providing payment services using Truecaller Pay. Zarringhalam also confirmed that the video calling feature would comply with the safest and the most efficient experience technologically possible.
Truecaller is relying on ICICI's Unified Payments Interface (UPI) tech for processing payments, and customers will be able to create a Virtual Payment Address to easily transact from the app. The service is dubbed as "Airtel Truecaller ID", and it will be rolled out in April all over India to all the feature phones with Airtel connection.
Called Airtel Truecaller ID, caller ID of unknown numbers will be delivered to users through Flash SMS before the call actually hits the phone i.e it starts ringing.
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