Watch Stephen Colbert on Kendall Jenner's 'Attractive Lives Matter' Pepsi Ad

Watch Stephen Colbert on Kendall Jenner's 'Attractive Lives Matter' Pepsi Ad

Watch Stephen Colbert on Kendall Jenner's 'Attractive Lives Matter' Pepsi Ad

"Clearly we missed the mark and we apologize", the statement said.

After the brand pulled Kendall's protest-themed commercial, Madonna shared a throwback photo of herself holding a can of Pepsi's rival Coca-Cola on social media. "No matter the occasion, big or small, these are the moments that make us feel alive".

Reaction on social media ranged from some saying the imagery was tone deaf, to it evoking a widely circulated photo of Black Lives Matter protester Ieshia Evans previous year in Louisiana. "This is the first controversial campaign she has been involved with", the source said. "We see all these protest out here about police brutality and people getting beat up at these protests, people get killed at these protests, and it's gonna take more than just a Pepsi to ease tension between civilians and police officers".

Wednesday's incident concerning the Pepsi can comes after Pepsico announced it would pull an advertisement starring Kendall Jenner.

Bernice King, the daughter of Martin Luther King Jr., mocked the ad on Twitter and penned a thought-provoking article for the Huffington Post in which she detailed what she hoped would transpire as a result of the Pepsi ad.

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CBS' Stephen Colbert said of the ad's message: "So far we don't know what has caused all of America's hot extras to take the streets". "She would have called Kris SO upset and freaking out", the source added.

Pepsi has since apologized, but that didn't stop late-night comedians from going to town on the situation.

According to Pepsi, the only thing that the company would like to claim responsibility is for the message about peace, unity and tolerance they tried to transmit.

But people on social media had a different perspective on Kendall's role in the commercial, saying it's outrageous for anyone to try to absolve her of responsibility. Thank you, I do appreciate it, but don't do that again. The YouTube description for the ad titled "Live for Now Moments Anthem", read: "a short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back".

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