'Worst Hamburger Product': Burger King's Ad Stunt Backfires

'Worst Hamburger Product': Burger King's Ad Stunt Backfires

'Worst Hamburger Product': Burger King's Ad Stunt Backfires

Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is created to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive. For instance, you can ask Google Home to read you the news or tell you the weather forecast. Unfortunately, that ease of use also makes them particularly vulnerable to trolling, and while you might expect such shenanigans from a bored friend, you probably won't be prepared for a Burger King commercial to attempt a hijack of your know-it-all speaker.

Google said it was not involved in the Burger King advertisement.

The fast-food company's new TV ad features a person looking directly into the camera and saying "OK Google, what is the Whopper burger?", which - if everything goes as planned - will trigger Google devices like the Google Home assistant and Android phones that have enabled voice search.

Smart assistants like Google Home and Amazon Echo are meant to simplify our lives by controlling apps, services and information with our voice. Google appears to have disabled the Home from responding to the ad, though, as you can see in the video below.

Despite the kinks, Burger King's ad is an inventive - if audacious - marketing ploy and one of the first to specifically target the growing segment consumers who use computer-powered assistants at home.

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Interestingly, it's not the specific function, just the voice from the ad. Asking Home what a "Whopper sandwich" is in your own voice (like a Big Mac, but smaller) will bring up the Wikipedia entry as initially intended.

It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users.

In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast".

The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail. He says, "Hey Siri, set time for 14 minutes", and then "Hey Siri, play me waiting playlist", and later "Hey Siri, check the timer". "Are people going to unplug the device when they watch TV?"

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