'Worst Hamburger Product': Burger King's Ad Stunt Backfires
Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is created to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive. For instance, you can ask Google Home to read you the news or tell you the weather forecast. Unfortunately, that ease of use also makes them particularly vulnerable to trolling, and while you might expect such shenanigans from a bored friend, you probably won't be prepared for a Burger King commercial to attempt a hijack of your know-it-all speaker.
Google said it was not involved in the Burger King advertisement.
The fast-food company's new TV ad features a person looking directly into the camera and saying "OK Google, what is the Whopper burger?", which - if everything goes as planned - will trigger Google devices like the Google Home assistant and Android phones that have enabled voice search.
Smart assistants like Google Home and Amazon Echo are meant to simplify our lives by controlling apps, services and information with our voice. Google appears to have disabled the Home from responding to the ad, though, as you can see in the video below.
Despite the kinks, Burger King's ad is an inventive - if audacious - marketing ploy and one of the first to specifically target the growing segment consumers who use computer-powered assistants at home.
Sweden to move attack memorial as fence sags
Sweden's health service said 10 people were still hospitalized for wounds from the attack and four of them were seriously injured. Friday's attack has deeply shocked the usually tranquil Scandinavian nation, which prides itself on its openness and tolerance.
Tillerson: 'No change' to Syria policy after strike
He also said that contacts had been initiated with Russian Foreign Minister Sergei Lavrov and US Secretary of State Rex Tillerson. Leonid Slutsky, head of Russia's State Duma International Affairs Committee, said the meeting would go ahead as planned.
Abe praises Trump's security commitment after call on Syria, North Korea
The strike group includes its namesake aircraft carrier, the USS Carl Vinson , as well as three guided-missile destroyers. Syria denies it carried out the attack.
Interestingly, it's not the specific function, just the voice from the ad. Asking Home what a "Whopper sandwich" is in your own voice (like a Big Mac, but smaller) will bring up the Wikipedia entry as initially intended.
It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users.
In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast".
The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail. He says, "Hey Siri, set time for 14 minutes", and then "Hey Siri, play me waiting playlist", and later "Hey Siri, check the timer". "Are people going to unplug the device when they watch TV?"
Claire Foy among nominees as The Crown gets five Bafta nods
The other best actress nominees are Sarah Lancashire for Happy Valley , Nikki Amuka-Bird for NW and Jodie Comer for Thirteen . The Crown reigns supreme over this year's British Academy Television Awards, which will take place in London next month.
Browns announce 2017 preseason slate of games
The Browns other three opponents are the New Orleans Saints, the Tampa Bay Buccaneers and the Chicago Bears. It will be the 14th consecutive season in which the Browns and Bears have met in the preseason finale.
Warm finish to the week, isolated storms
A warm front approaches Saturday night bringing another chance for showers followed by a warm and windy Easter Sunday . TUESDAY: Partly to mostly cloudy skies and a few rain showers will be possible, with a high temperature of 73 degrees.
Venezuela protesters target Maduro, vow to keep up pressure
Another 19-year-old man, Jairo Ortiz, died on Thursday after being shot in the chest when police broke up a protest in Caracas . On Monday alone, more than 200 people were injured, according to opposition reports.
Yogi Adityanath's second cabinet meet orders 18-hour power supply in villages
The meeting was called to take vital decisions which according to its minister are people oriented and for welfare of the common man.
Alabama's Governor Resigns Amid Scandal Over Affair And Cover-Up
Bentley now officially out of office, many in the state are making preparations for political life under a new governor: Kay Ivey. Now, she's the first female governor of the state since Lurleen Wallace in 1986, but under largely different circumstances.
Thornwell bottled up by Gonzaga as South Carolina's run ends
North Carolina's Kennedy Meeks, left, and Justin Jackson led the Tar Heels offensively with 25 and 22 points respectively. He holds the distinction this year as the only coach to face North Carolina, Gonzaga , South Carolina and Oregon.
Homeland Security chief backtracks on splitting families
According to Kelly, 1 million people come into the USA every day, and nearly half of them are subject to device searches. This undated rendering provided by DarkPulse Technologies Inc. shows a proposed border wall between Mexico and the U.S.
PM Modi explains why terrorism flourishes in South Asia
Both the leaders are expected to ink over 20 agreements ranging from ICT to defence cooperation during the visit. The supply of another 500 Mega Watt has already been committed from the existing inter-connection.
Westbrook secures triple-double average, falls short of 42nd
After the game, Westbrook went immediately to the Suns' practice court where he worked out instead of meeting with reporters. March 22: He takes a season-low six shots, but Westbrook makes them all and finishes 6 for 6 from the free-throw line.