Google might introduce its own ad-blocking feature in Chrome

Google might introduce its own ad-blocking feature in Chrome

Google might introduce its own ad-blocking feature in Chrome

By offering a way to block only troublesome ads, Google may encourage more consumers to let some ads through, helping reverse the trend of total ad-blockage and the revenue issues that result. The browser comes from Google, and has been hailed to be one of the best web browsers of all times. While this sounds like good news, we should remind you guys that Google is part of AdBlock Plus' "Acceptable Ads" program, meaning that Google pays to have its ads whitelisted by the ad blocker.

In what seems like a counter-intuitive move, Google is planning to launch an ad-blocking feature in mobile and desktop versions of its Chrome browser.

Google might alternatively choose to block every ad on sites that include any offending ads at all - making site owners responsible for ensuring that the ads they host are up to code. These are the ads which tend to disrupt the users browsing experience rather than providing them with value. It's possible that Google will decide to skip the whole matter entirely, but the Wall Street Journal knows "people familiar with the situation" (who are those people, anyway?) who believe there's at least a chance.

Unacceptable ad types would be those recently defined by the Coalition for Better Ads, an industry group that released a list of ad standards in March. WSJ reports that this ad-blocking feature might block all the ads on a website which has one of these unacceptable ads. As an advertiser itself, Google exercising stronger controls over ads will definitely draw criticism from industry peers, and possibly also from antitrust watchdog organizations.

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While Google does rely on online advertising revenue, it's said that the company wants to get ahead of third-party ad-blockers. As of this moment Google has declined to comment on it.

What are your thoughts on a built-in ad-block tool in Chrome?

It's still just a rumour from the WSJ, however they do have fairly decent contacts, so we'll probably have to wait a while more to see where this goes.

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