Facebook's bet on VR runs into reality

Facebook's bet on VR runs into reality

Facebook's bet on VR runs into reality

However, the latest discounted bundle seems like a steal with its included Oculus Rift headset and official controllers together with all the accessories to run it out-of-the-box.

The promotion will also see a sale on Rift and Gear VR titles in the Oculus Store, and select retail partners offering $100 Oculus Store credit for anyone who buys a Rift headset.

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It's important to note that Oculus Rift isn't compatible with mobile devices and you will need a gaming PC to be able to use the headset. It's available for a limited time according to the company's website. That matches the price of another virtual reality set, PlayStation VR, made by Sony Corp. Mark Zuckerberg, CEO of Oculus-parent Facebook, said in February that the company's VR effort is "not going to be profitable for quite a while", a statement that came just before the Rift hardware received its March price drop. In fairness, price drops over time is completely normal, but to cut prices by almost 50% in such a short period of time, is both great, and concerning. Obviously, Oculus is hoping this is enough to get those sitting on the sidelines all this time to get onboard. At Digital Dragons earlier this year, Oculus told us that the attach rate on Touch with new Rift purchases is almost 1:1 right now. But Hollywood movie studios, video-game companies and others won't devote more energy to VR until there is more widespread embrace of the technology.

Based on how successful the Rift proves to be during this six-week summer sale at $200 off, Oculus may eventually decide to slap another permanent discount on the device. Still that move didn't have the desired effect which prompted Oculus in May to shutter its virtual reality content production unit Story Studio and instead go with third party content. In a Reddit Ask Me Anything post past year, Oculus founder Palmer Luckey said the company wasn't making money on the Rift at its $599 price point.

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