Netflix is raising the prices to its most popular plans

Netflix is raising the prices to its most popular plans

Netflix is raising the prices to its most popular plans

The two-screen high definition subscription plan will go up $1 in cost per month.

Netflix says all subscribers will be notified at least 30 days in advance of their account's increase, based on their billing cycle, USA Today reports. The top tier that includes ultra HD and four-device simultaneous viewing will go from $11.99 per month to $13.99 per month.

"There is no change to our 1S basic plan price of £5.99 per month".

With the price increases, Greenfield expects Netflix's global subscriber growth to slow "modestly" in 2018 (with 20.2 million net new subs vs. 20.9 million projected for 2017) and then re-accelerate in 2019 to 21.1 million net adds.

The Standard plan is now $9.99 a month and come November, that amount will jump to $11.99 a month. When the bulk of that process happened past year, media and public chatter rose to such a degree that Netflix blamed it for a missed quarter of subscriber growth. Will this make you reconsider your subscription or are you happy to keep paying the new price?

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Netflix had earlier said it would spend over $6 billion this year on original shows and expected to have negative free cash flow of $2 billion to $2.5 billion. The standard tier, which allows subscribers to watch on two screens at once, will be bumped up from $9.99 to $10.99 per month. Those previously signed up for the service would continue to pay $7.99 per month.

Netflix NFLX, +3.64% shares were up more than 3% after the hike on Thursday. The company, which was now competing more aggressively with Amazon and Hulu, having long since abandoned their original model of sending movies to your house that you most likely forgot about and returned without watching.

In a statement to the Daily News, Netflix's team stated that they occasionally up the cost of subscriptions as they add exclusive content.

A more gradual move in 2014 did not provoke the same outrage.

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