Volvo's new Polestar offshoot blazing electric trail

Volvo's new Polestar offshoot blazing electric trail

Volvo's new Polestar offshoot blazing electric trail

"Polestar 1 is the first vehicle to carry the Polestar on the bonnet". That gives the vehicle the record for longest fully electric range amongst available hybrid cars.

With experience as Volvo's performance arm, responsible for racing and souped-up road models like the XC90 and XC60 T8 Polestars, Polestar is now transitioning toward becoming an independent badge with its own lineup of electrified performance cars. The move comes following Volvo's announcement this summer that from 2019, every vehicle in their lineup will have an electric motor. The former is expected to start production by late 2019.

"Polestar 1 is ... a attractive GT with incredible technology packed into it", Polestar CEO Thomas Ingenlath said in a statement.

Polestar's pioneering global monthly subscription initiative is the latest in a long line of alternative new auto buying options, stretching back decades.

Polestar will build its cars at a new plant in the western Chinese city of Chengdu, which already hosts a Volvo factory. The next order of business is to actually start production of the coupe and it will happen by mid-2019.

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Polestar's radical all-electric approach will be matched by an equally radical method of selling its cars.

All future cars from Polestar will have a fully electric powertrain. Now under construction, it is due for completion in mid-2018.

Interestingly, Volvo and parent company Geely are using the launch of Polestar as an opportunity to step away from the traditional sales and ownership model, toward what could very well become a growing market paradigm. Cars will be ordered 100 per cent online and offered on a two or three year subscription basis.

Perhaps the most interesting part of Polestar's launch as a standalone brand is that you'll not be able to outright buy one of their models, at least for now, as the company hasn't announced yet any other official purchasing options apart from a subscription service that lasts two or three years, depending on your choice. Polestar 2 will be the first battery electric vehicle (BEV) from the Volvo Group and will compete against the Tesla model 3. The costs will include insurance and maintenance.

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