Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

These regions are likely to be in the Melbourne area, as so far Amazon Australia only has one distribution warehouse or "fulfilment centre", located in the south-east Melbourne suburb of Dandenong South.

There are growing fears from local retailers that Amazon, which officially launched in Australia today, will use a unique pricing model to kill off the competition.

Rocco Braeuniger, country manager for Amazon in Australia, said focusing on customers and the long-term are key principles in the company's approach to retailing.

Australian customers can now also access Prime Video and Twitch Prime, for an introductory price of US$2.99 ($4.00) per month. Amazon has said that "customers can enjoy free delivery on eligible orders above $49 that are sold by Amazon".

"While amazon will have an impact on the Australian retail landscape, based on my discussions with a wide range of market participants in the United States, I remain positive of the Australian retail sector".

"There is a massive opportunity for a differentiated experience".

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Amazon Australia's finally switched over the home page. "The result will be an ever-improving customer experience driven by the regular introduction of new products and services".

One of Australia's leading retailers, Gerry Harvey of Harvey Norman told Sunrise that he's concerned Amazon will "break all the rules" and employ a predatory pricing strategy that means businesses such as his were financially incapable of matching their heavily discounted items.

"We are here to take Amazon on", he said.

The store opened this morning with 20 product categories, including including books, video games, consumer electronics, sports & outdoors, tools, toys, home improvement, beauty, clothing & accessories, shoes and Amazon's own devices like Kindle E-readers and Fire TV Sticks.

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