Amazon Acquires Smart Camera And Video Doorbell Company Blink

Amazon Acquires Smart Camera And Video Doorbell Company Blink

Amazon Acquires Smart Camera And Video Doorbell Company Blink heading into 2018 with a new weapon to use against the likes of Alphabet Inc.'s Nest in the competitive smart home market.

Blink makes low-priced video doorbells and security cameras for indoor and outdoor use. Only months after rolling out its new Amazon Key delivery service involving automatic locks and security cameras, Amazon has acquired the startup Blink, which specializes in much the same products. The long battery life means that homeowners can be more liberal about placing the cameras through the interior (or exterior) of their homes without worrying about a hard-wired power connection.

The products are battery operated and totally wire-free, which makes them relatively easy to set up and maintain compared to similar products on the market. The video doorbell in particular may prove to be a significant pickup, since it costs less than half as much as Alphabet's competing $229 Nest Hello. Financial terms of the deal have not been revealed. Although, Amazon has already manufactured its own home cameras, Blink offers a stronger security that allows homeowners to monitor package drop offs at their phone. It will continue selling its lineup of security cameras and doorbells under the Amazon umbrella. That means that the devices will likely retain the Blink brand for the foreseeable future.

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For Blink customers, changes doesn't seem to be coming immediately.

The online retail giant is looking to further expand its reach with the acquisition of Blink.

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