Recode: Amazon increasing monthly Prime cost by 18%

Recode: Amazon increasing monthly Prime cost by 18%

Recode: Amazon increasing monthly Prime cost by 18%

The 18 percent increase for a monthly subscription was the first time the tech giant has raised its Prime prices since 2014, when the yearly fee was increased from $79.

A view of Classic Cars during the Amazon Prime Video celebration of The Grand Tour with a VIP Fan Experience at Classic Car Club Manhattan on November 22, 2016 in New York City.

As the company continues to dominate the online shopping market, though, it either feels that Prime's previous monthly rate was unsustainable for the number of goods it provides-or that it's big enough to raise the price of the monthly plan without much backlash from those who are already reliant on it. Annual Prime Student members continue to pay $49.

That last point is key; Amazon's yearly subscription price is, so far, not shifting.

Earlier this month, Amazon said it shipped 5 billion Prime items in 2017.

Amazon says it has no preference on the annual versus monthly option. This move is essentially showing us that Amazon is pushing customers to opt in for the annual option.

A study released previous year by researcher Consumer Intelligence Research Partners (CIRP) estimates that there are 90 million US -based Amazon Prime subscribers.

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Amazon Prime just got more expensive.

Amazon has also had success with its Prime Now service.

Thank you for being a valued member of Amazon Prime.

Getting people to sign up to Amazon Prime fares well to the company, the CIRP study found.

The new fee structures go into effect immediately for new, monthly Prime members.

The investigation, which incorporates information from 500 Amazon clients, gauges Amazon Prime supporters spend twofold the $700 every year the normal non-part spends on the site. The value is even greater now if you can afford the lump-sum outlay, which is a clue to what Amazon is really looking for here; they want to lock you in for the year.

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