Nest rejoins Google in an effort to combat Amazon and Apple

Nest rejoins Google in an effort to combat Amazon and Apple

Nest rejoins Google in an effort to combat Amazon and Apple

But from a business perspective, Google is merging with the only other part of Alphabet that now makes money. Instead of being an independent company, under this minor restructure Nest will work alongside Google's hardware team, which is headed by Rick Osterloh. Smart home products are becoming an increasingly competitive area of consumer tech.

One of the key bonuses will be a combined approach to putting AI into its products, with all devices working off the same technology and being developed in tandem.

This fits in line with the appearance of Nest on-stage at the October Made by Google event previous year, talking about using Google's Machine Learning and Assistant in powering Nest products.

The search giant also says, "To build on this momentum, we're excited to bring the Nest and Google Hardware teams together".

"We've leveraged AI capabilities from Google in the past, especially in the computer vision space and facial recognition", Fawaz added to CNET.

By offering an ecosystem that works closely not only with its various constituent parts, but with the world's biggest mobile operating system, seamlessly, it will send a message to Amazon that the fight is far from over. Hopefully, they will keep the tagline Made by Google on each product as we can see on the Pixel and Chromecasts.

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Nest has shipped more than 11 million products since first becoming available in 2011, Fawaz said. Nest operated on its own as part of the establishment in 2015 of holding company Alphabet, which also explored selling the firm in 2016. The move to combine Google and Nest comes at a time when the competition in the smart home market is its peak. Google then acquired the company in 2014 for $3.2 billion.

In essence, Google is emulating Amazon here.

The more daunting task is to topple Amazon's Echo speaker line and the increasingly ubiquitous Alexa voice assistant.

The integration with Google doesn't make clearer what role energy efficiency will play in Nest's future business.

Nest is most famous for its smart thermostats Learning and E, and its top-of-the-range security cameras Cam IQ and Cam Outdoor.

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