Google Will Now Also Earn From Your Shopping Searches

Google Will Now Also Earn From Your Shopping Searches

Google Will Now Also Earn From Your Shopping Searches

Shopping Actions expands upon the company's existing Google Express e-commerce portal for buying products from leading retailers.

In addition to offering better priority in search results, retailers also have the option to promote their products through Google Assistant and Google Express.

In exchange for Google listings and linking to retailer loyalty programs, the retailers pay Google a piece of each purchase, which is different from payments that retailers make to place ads on Google platforms. This is completely separate from any compensation that Google would receive for ads from the retailers, and listings under the program will appear under sponsored results and not interfere with regular search results.

As such, given that Google Express is yet to launch in Blighty, and the European Union ruling was so strict, it's quite likely that we won't see this rolling out here, at least in this form, anytime soon. "We see ourselves as part of a solution for retailers to be able to drive better transactions. and get closer to the consumer".

According to Alegre, the shopping-related mobile search has grown by 85% in the last two years, and the trend is expected to grow on the backs of the rising popularity of the smart speakers.

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Google say that consumers don't just want answers; more and more, they're craving relevant, meaningful, and immediate assistance in completing their day-to-day shopping tasks. It uses what the company calls a universal shopping cart that recognizes the consumer - whether they make the purchase on a mobile, a desktop or a Google Home device.

Google is encouraging companies to see the service as an ally against Amazon. What Google has in search infrastructure, Amazon has in retail infrastructure, so for Google, third party help is important.

Complementing the feature set is a capability that will enable retailers to integrate Shopping Actions with their rewards programs. Ulta sells makeup and skin care products from brands such as MAC, Estee Lauder and Clinique.

Ulta Beauty, which has already tested the program, said its average order value jumped 35 percent thanks to the partnership with Google. Any retailers involved will likely get increased exposure in search rankings and on Google Home devices that can help generate sales, and for being so helpful Google will get a cut of those sales. Mike McNamara, Target's chief digital and information officer, said: "Our guests love the ease and convenience of making their Target Run without lifting a finger by using voice interface".

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