Amazon, Best Buy partner to offer Fire TV Smart TVs

Amazon, Best Buy partner to offer Fire TV Smart TVs

Amazon, Best Buy partner to offer Fire TV Smart TVs

And for the first time, Best Buy will sell on's third-party marketplace.

More than 10 smart TVs from Insignia and Toshiba will be stocked, with each featuring Amazon's Fire TV platform without the need for a Fire TV Stick or 4K Fire TV.

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While Best Buy and Amazon announced the deal Wednesday, the companies' CEOs, Hubert Joly and Jeff Bezos, sat side by side talking about the deal with a handful of reporters on Tuesday. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa. "We could not have a better partner in this endeavor". Owners of an Amazon Echo device will also be able to use Alexa voice control hands-free. In a joint announcement, Amazon and Best Buy unveiled plans for an Amazon Fire TV Edition. "In this iteration, Best Buy gets new devices that will drive foot traffic into its stores, and Amazon gets a brick-and-mortar showroom for more of its proprietary products", he said. It's unclear if Best Buy will pay a standard commission as an Amazon merchant, or whether a different deal was negotiated. Tens of thousands of Alexa skills are already accessible today, allowing you to have wonderful entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more. Best Buy is quickly changing to meet customer demand in the smart home space.

Each of the new TVs will come with Alexa, the popular virtual assistant, built-in. Customers can learn more at or For more information, visit and follow @AmazonNews. They make the most money when they sell products that run software they've engineered to sell more products to the end user. Sure, it could work for a while, but at some point it really feels like this could back fire on Joly and give Amazon-which stole the number-one spot in our consumer electronics retail rankings this year from Best Buy-an even bigger edge in its mission to continually dominate the retail industry.

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