This new feature will allow the users of the social networking website to clear their cookies and history.

After all, Facebook already lets you "poke" people, whatever that means, and lets you broadcast your relationship status. "Security isn't a problem that you ever fully solve".

It was a critical speech for the 33-year-old Facebook chief, coming off a crushing wave of negativity that hardened doubts about his intentions and left lasting damage to his company's reputation.

Dating company Match Group, which owns several services like Tinder and OKCupid, and its parent company IAC both saw its stocks sink on news of the features.

Mr Zuckerberg said more than 200 million people on Facebook list themselves as single and that the new platform would let them connect with people outside of their friends list.

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Shortly after Facebook announced stricter rules for its third-party developers, Tinder stopped working for some of its users who were temporarily unable use their Facebook credentials to log into their Tinder accounts. The potential matches will be recommended based on dating preferences, things in common and mutual friends, the company said. The photos are then placed in the relevant locations, and users can walk around and visit the room, even bringing in friends and family.

It's not clear just how long it will take Facebook to bring Clear History to all of its users, but the company will nearly certainly be working to get it out the door as quickly as possible in the face of increasing criticism and scrutiny of its privacy policies.

The dating service functionality will reportedly go into testing later this year, so details are sparse beyond what Zuckerberg teased at the F8 keynote. The issue was resolved but it was unclear exactly which Facebook updates caused the issues for Tinder.

The dating feature will not be forced on everyone. "I feel like he struck the right balance between being apologetic, without apologizing, and also refocusing attention on what matters to Facebook, which is building community and moving forward as a business", said Debra Aho Williamson, an analyst with eMarketer. After all, people often don't keep their relationship status up to date, don't use it in a serious way (in a complicated relationship with pizza, anyone?), or simply leave it blank. They will also have the option to discover others with similar interests through their Groups or Events. In order to suggest potential matches to you, Facebook will need to know information including where you live, and what and who you're interested in.