Falcons, Atlanta United drop affiliation with Papa John's

Falcons, Atlanta United drop affiliation with Papa John's

Falcons, Atlanta United drop affiliation with Papa John's

Schnatter - always been the face of Papa John's brand - is still the company's largest shareholder and remains on its board, but top executives plan on removing his image from marketing materials following the latest controversy.

Schnatter resigned as chairman of the board earlier this week after Forbes reported that he used the N-word during a call between Papa John's officials and executives from the marketing agency Laundry Service.

Schnatter, who was already drowning in bad PR for suggesting previous year that National Football League anthem protests were hurting pizza sales, arranged last spring's conference call to strategize ways to avoid bad PR. In addition to appearing in TV ads, Schnatter's image is on packaging and at the centre of a logo that is all over the company's website.

Louisville president Neeli Bendapudi announced Friday the school will strip the Papa John's name from its football stadium, renaming it Cardinal Stadium.

Keith Hollingsworth, a professor at Morehouse College's business department, said keeping Schnatter on marketing would be a signal to people that the company does not have a problem with his comments, or that it didn't think they were a big deal. The University of Louisville also said Wednesday that Schnatter resigned from its board of trustees, effective immediately. The slur usage came during a call that involved, among others, a marketing agency that was helping "prepare him for an interview to try to fix his public image" in the wake of the NFL's national anthem controversy.

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Schnatter had apologized and said he would resign as chairman after Forbes reported that he used the N-word during a media training session.

"We are glad that at a national level, Papa John's took swift action to deal with the issue", said the Arizona Diamondbacks, according to ABC15. Of that total, $14 million came from Schnatter personally and the remaining through Papa John's worldwide on a deal that runs through 2040. But, "I said it, and it's wrong", he said.

Papa John's isn't the only pizza option at Target Field.

The company can not afford to alienate customers, with sales already under pressure from rivals such as Domino's.

Papa John's latest controversy has begun to cost the brand relationships with baseball teams across the majors. Today, it has more than 3,400 locations in North America.

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