Colin Kaepernick to be face of new Nike ad campaign

Colin Kaepernick to be face of new Nike ad campaign

Colin Kaepernick to be face of new Nike ad campaign

Former San Francisco 49ers quarterback Colin Kaepernick has been tapped as one of the faces of Nike's 30th anniversary "Just Do It" campaign.

Kaepernick became the first player to take a knee during the national anthem during the 2016 NFL season as part of an effort to protest social injustice.

For a couple of season, Colin Kaepernick was the face of the 49ers. But the new ad honoring Kaepernick is the first Nike has rolled out of the player since 2016, which is the previous year the former quarterback played in the league. Kaepernick tweeted the ad from his Twitter account Monday afternoon.

Kaepernick remains a free agent after last playing in the National Football League in 2016. In May, though, NFL owners approved rules that would force players to stand on the sideline or remain in the locker room during the anthem and teams with players who did not comply with the new policy would be subject to league fines.

According to ESPN, Nike has kept paying Kaepernick - who signed with the brand in 2011 - despite not using him in ads over the past two years.

An arbitrator is sending Colin Kaepernick's grievance with the NFL to trial denying the league's request to throw out

The former American football star, who has not played in the NFL since early 2017, is suing the organisation claiming that team owners have frozen him out to due to his activism.

Many other players followed suit but the protest has divided the country.

Kaepernick recently won a summary judgment in his collusion case, in which arbitrator Stephen Burbank felt there was enough evidence for the case to go to trial.

"Here", the narrator says, referring to courts, fields and other sites of athletic competition, "you're defined by your actions, not your looks or beliefs".

On Friday night, Kaepernick and Reid, also now out of the league, were each given huge ovations when they were introduced and shown on the big screen during a match between Serena and Venus Williams at the U.S. Open. The person spoke to The Associated Press on condition of anonymity because Nike hasn't officially announced the contract.

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