John Lewis Christmas Advert 2018: A Tribute To Elton John

John Lewis Christmas Advert 2018: A Tribute To Elton John

John Lewis Christmas Advert 2018: A Tribute To Elton John

Featuring the singer's "Your Song", 2018's John Lewis Chrsitmas ad takes viewers through his glittering career, centring on Sir Reginald's greatest gift of all: his piano.

The two-minute film charts the life of the iconic pop star, using four actors to show key moments in his life, going right back to when he was given his first piano at Christmas.

"This year's story is about the power of a gift".

"The John Lewis Christmas campaign has so many warm memories for me and my family", John said of the commercial in a statement.

Instead, the ad reverses the order of events and comes to focus on the moment young Elton first sat down to play his grandmother's piano.

The advert's narrative is summed up at the end, with the slogan "Some gifts are more than just a gift".

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The Guardian reported that the advert cost around £7 million to make, including an estimated six-figure fee given to John.

This is the second time that John Lewis and Partners have used the song as back in 2010 Ellie Goulding recorded a version of the song for use on their Christmas advert, "A Tribute To Givers". Customers will also be able to buy Elton John vinyl and CDs, and vintage inspired tour T-shirts.

Last year's John Lewis Christmas ad focused on the tale of Moz the Monster who lived under the bed of seven-year-old boy Joe.

Yes - as per the John Lewis website, there are some varieties of pianos and keyboards available to purchase from the department store.

The festive advert, which has become a Christmas custom in houses up and down the country, is due to premiere on TV on Thursday at 9.15pm.

However, some fans are far from impressed claiming the advert is nothing more than a shameless plug for his final tour and his upcoming biopic Rocket Man as well as landing him a massive pay day.

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