France slaps Google with €50m fine for GDPR violations

France slaps Google with €50m fine for GDPR violations

France slaps Google with €50m fine for GDPR violations

France's data privacy watchdog CNIL announced in a statement Monday that it was imposing a record sanction of 50 million euros on the US tech giant due to "lack of transparency, unsatisfactory information and lack of valid consent for the personalization of advertisement".

The National Data Protection Commission said Monday it fined the US internet giant for "lack of transparency, inadequate information and lack of valid consent" regarding ad personalization for users.

"People expect high standards of transparency and control from us", Google said.

The fine follows complaints from privacy activists in late May previous year.

The GDPR, which went into effect in May, introduced tougher rules on processing and storing personal data and requires companies to seek explicit consent before using personal data.

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The French agency CNIL said USA -based Google made it too hard for internet users to understand and manage their personal preferences online.

The enforcement action stems from two complaints made by None of Your Business (NOYB) and La Quadrature du Net (LQDN) on the 25th and the 28th of May, 2018. The regulation set forth universal data privacy laws across the European Union and created projections for user's online data. In both cases, France said that Google had erred.

The French watchdog's fine against Google follows complaints filed by None Of Your Business (NOYB) and La Quadrature du Net (LQDN) on 25 and 28 May 2018 against Google LLC for "not having a valid legal basis to process the personal data of the users of its services, particularly for ads personalization goal". "It is important that the authorities make it clear that simply claiming to be compliant is not enough", he said. The lack of transparency is even more jarring to users, the watchdog said, because of the sheer volume of services Google operates - including its maps service, YouTube and its app store.

Responding to the €50 million penalty levied against Google, Ailidh Callander of Privacy International said, "This fine should serve as a wake-up call for all companies whose business models are based on data exploitation to take data protection and individuals' data rights seriously". Authorities can fine entities up to €20 million or 4% of turnover, whichever is greater. Other companies, she said, had engaged in practices similar to Google, raising the possibility that additional United States tech giants could face fines of their own.

"It is likely that many people will say "no" to being profiled by Google when they learn the truth", he said. Schrems is also going after Apple, Amazon, and other companies for GDPR violations.

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