Amazon targets faster delivery

Amazon targets faster delivery

Amazon targets faster delivery

Members in the U.S. now receive free two-day delivery, but the plan is to cut that to one day.

The company hopes that cutting delivery times in half will make its $119-a year Prime membership more attractive, since every other online store offers free deliveries in two days.

By building out the logistics capacity to support one-day shipping, Amazon may not only be able to justify raising the cost of Prime again in the future, but also expand the types of products consumers are comfortable ordering online. Amazon officially opened its new 1.2 million square foot fulfillment center in Tracy, California that employs more than 1,500 full time workers as well as 3,000 Kiva robots that can fetch merchandise for workers and are capable of lifting up to 750 pounds.

Overall, Amazon reported net income of $3.56 billion, or $7.09 per share, for the first three months of the year.

Since its founding 25 years ago, Amazon has grown rapidly into one of the country's largest and most influential companies.

The announcement comes shortly after Amazon's quarterly earnings calls, where it revealed that its retail income is slowing, which is not surprising since a business can only grow so big.

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The company didn't say when the change would happen, but says it has been growing its warehouses and shipping network to offer faster deliveries. Amazon expects to spend $800 million toward the shipping goal in the second quarter alone. In the first quarter, revenue from seller services jumped 20 percent to $11.1 billion, while ad and other sales surged 34 percent to $2.7 billion, the company said.

The marches into new industries has been lucrative to shareholders, including its founder Jeff Bezos, who is the richest man in the world.

Some analysts noted that these growth figures, while impressive, were lower than what Amazon had posted in prior quarters. Investors recognize that's something Walmart and Target will have to address - share prices of both dropped after Amazon's plan became public. Offering faster shipping could encourage customers to stick with Prime.

And the company is delving into even less familiar terrain.

The standard delivery time for your Amazon Prime orders will eventually take one day, not two.

Analyst consensus estimates were for revenue of $59.65 billion and EPS of $4.72.

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